About Bird & Bird
Bird & Bird is an international law firm, with a focus on organisations being changed by technology in the digital world.
Sophie Bowkett is the Head of Marketing and Communications and is responsible for building and managing the PR team. She is primarily focused on tracking the firm’s media coverage, spokespeople and competition.
The speed at which the media moves today meant that Sophie couldn’t afford to wait up to 12 hours for her media coverage to be picked up. This could lead to her missing a story or an opportunity.
She needed to be able to add new search terms without a clunky experience or incurring extra cost, which would limit the value she could offer the wider firm.
“The stories we’re working on move quickly, so we needed a solution that was fast and flexible.”
Signal was recommended to Sophie by industry peers. She was keen to see how Signal would help her track media coverage, compared to what her team were used to.
‘We have halved our annual expenditure on media monitoring, but expanded and improved the speed of our coverage tracking’
It was clear she was onto a winner. Not only did Signal help her track media coverage quicker than ever before, but she also had the flexibility to expand her search terms to cover whatever the business needed, without paying an extra premium.
Signal has enabled Sophie’s team to save over an hour each day and they can now add extra value to the organisation. They are more responsive and faster at reporting news coverage to their lawyers and the wider business. If there is a legal development that needs tracking, they have the flexibility to add new search terms instantly.
The culture of innovation and technology at Signal is also a huge benefit, as it is strongly aligned with Bird & Bird’s own philosophy – cementing the partnership.
“Signal looks at technology in a new way and is constantly innovating. The team is so well aligned with our values and culture that they recently came to speak with a group of our Tech & Comms lawyers about the technology they use. As a rapidly growing business, it is great to be part of Signal’s evolution.”
One unexpected, but very important, benefit is the quality of the account support. Sophie no longer worries about long delays in raising customer service tickets to set up a feed or fix a problem. Her Customer Success Manager is there ready to help, whenever she needs it.
“The account management is on another level. With Signal we have more than a typical supplier/client relationship. Our account manager is proactive in supporting us – if something needs explaining, altering or fixing, Dan is there to help.”
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