Transformed finance giant’s competitor tracking

We look at how Signal helped transform Old Mutual Wealth’s competitor tracking


Tim Skelton-Smith
deputy communications director

Tim Skelton-Smith is deputy communications director at Old Mutual Wealth. We spoke to Tim about his experience with Signal.

The challenge

Old Mutual Wealth had previously only monitored media coverage of its different companies and divisions at a basic level, resulting in internal stakeholders comparing them against each other. They needed a solution that enabled them to monitor their own performance against key competitors.

“Previously we were comparing internal business units. Now, we’re scanning the whole marketplace.” – Tim

The solution

Tim was attracted to Signal’s unlimited monitoring, enabling them to track as many competitors as they wanted for a fixed fee. Signal also provides Old Mutual Wealth with monthly analysis reports, which allows the team to present key insights to senior management quickly and effectively.

Old Mutual Wealth has benefited from Signal’s real-time news delivery, which alerted the team to a key radio interview within minutes of it taking place. Tim also appreciates Signal’s customer service, with quick response times helping Old Mutual Wealth deal with urgent situations.

“You don’t feel like you’re just another client.” – Tim

The results

Old Mutual Wealth has benefited from being able to scan all parts of their landscape, from competitor activity to the impact of corporate sponsorships, in far more depth. The communications team can share more information with Old Mutual Wealth’s executive committee, helping them quantify the results of their work.

Old Mutual Wealth’s communications team is now able to monitor competitors’ activities in greater detail and in real time. The data insights and monthly analysis reports provided by Signal are readily shareable with the executive committee.

Going forward, Old Mutual Wealth is looking to extend the use of the Signal platform beyond the communications department so other teams can benefit from the insights it can provide.

“We would certainly recommend Signal as a solution for media monitoring, competitor tracking and reporting.” – Tim

Download PDF case study hereDownload PDF case study

About Old Mutual Wealth
Old Mutual Wealth is a leading UK and cross-border wealth manager. It provides asset management, financial advice and wealth management services, overseeing more than £100bn in customer investments. Old Mutual Wealth is part of Old Mutual Group, a member of the FTSE 100.

About Tim Skelton-Smith
Tim Skelton-Smith is deputy communications director at Old Mutual Wealth. He has been with the firm for over three years, and is responsible for planning and executing Old Mutual Wealth’s communications, liaising with internal and external stakeholders to support the overall business strategy.