On-demand webinar: Why PR has a measurement problem

On-demand webinar: Why PR has a measurement problem

During this on-demand webinar Ellie DobsonAssociate Director at global PR agency AprilSix Proofdiscusses the current problem with PR measurement.

Watch this on-demand webinar to understand:

  • Why PR has a measurement problem.
  • What PR practitioners can learn from the sales funnel approach.
  • An introduction to a new measurement model that puts PR into context and enables recognition of activities that can’t otherwise be directly linked to sales.
  • How working measurement into campaign planning can help secure internal buy-in and budgets, as well as ensuring campaigns are effective, meaningful and measurable.

Note: This on-demand webinar has an approx. running time of 40 minutes.

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