On-demand webinar: Why PR has a measurement problem
During this on-demand webinar Ellie Dobson, Associate Director at global PR agency AprilSix Proof, discusses the current problem with PR measurement.
Watch this on-demand webinar to understand:
- Why PR has a measurement problem.
- What PR practitioners can learn from the sales funnel approach.
- An introduction to a new measurement model that puts PR into context and enables recognition of activities that can’t otherwise be directly linked to sales.
- How working measurement into campaign planning can help secure internal buy-in and budgets, as well as ensuring campaigns are effective, meaningful and measurable.
Note: This on-demand webinar has an approx. running time of 40 minutes.
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